2024/02/07 by Silvia Castro, Clarissa Mang · 1 voice
Medicine · Psychology · Social Sciences · #Evolutionary Psychology and Human Behavior #Gender, Feminism, and Media #Menstrual Health and Disorders
paper · pdf · doi:10.1016/j.jdeveco.2024.103264
openalex publication_date 2024/02/07 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/23
Stigma can hinder the adoption of beneficial and affordable technologies, par-ticularly in sensitive health areas. Menstruation is a heavily stigmatized biological process, and managing menstruation with dignity and hygiene is a challenge in low-income settings. In this study, we conducted a randomized control trial to explore the impact of discussion-based interventions on breaking the silence around menstru-ation and shifting practices related to menstrual products. Our findings demonstrate a significant increase in the willingness to pay for well-known menstrual products and in the adoption of novel technologies post-intervention. The key driver of these outcomes is the reduction of menstruation-related stigma at the moment of the ac-quisition of these technologies.