2026/04/01 by Dan Boyd · 6 voices
Social Sciences · #Cultural Studies and Postmodernism #Gender, Feminism, and Media #Social Media and Politics
paper · doi:10.1177/20563051261437487
openalex publication_date 2026/04/01 · openalex created_date 2026/04/17 · openalex updated_date 2026/07/30
When practitioners used the term “social media” to describe the internet tools that emerged in the mid-aughts, they were giving a name to the kinds of platforms and protocols that allowed people to socialize with friends and communities of interest by using digital technologies. Twenty years later, users of social media are far more likely to scroll than post – and the content that they consume is often strategically produced and algorithmically curated. In this essay, I argue that the very essence of social media has changed. To more effectively interrogate what we are witnessing, we need to stop presuming that these tools are “social media” and begin recognizing that they are now “parasocial media.” Doing so raises new questions about digitally mediated sociality, not to mention the politics and governance of these platforms.