The misuse of colour in science communication

2020/10/28 by Fabio Crameri, Grace E. Shephard, Philip J. Heron · 1 voice · 46 citations
Neuroscience · Psychology · #Animal and Plant Science Education #Color perception and design #Visual perception and processing mechanisms

paper · pdf · doi:10.1038/s41467-020-19160-7

openalex publication_date 2020/10/28 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/30

Abstract

The accurate representation of data is essential in science communication. However, colour maps that visually distort data through uneven colour gradients or are unreadable to those with colour-vision deficiency remain prevalent in science. These include, but are not limited to, rainbow-like and red-green colour maps. Here, we present a simple guide for the scientific use of colour. We show how scientifically derived colour maps report true data variations, reduce complexity, and are accessible for people with colour-vision deficiencies. We highlight ways for the scientific community to identify and prevent the misuse of colour in science, and call for a proactive step away from colour misuse among the community, publishers, and the press.

Citations

• The end of the rainbow? Color schemes for improved data graphics
• Five factors that guide attention in visual search

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Discussions

• Why using them? Crameri, F., G.E. Shephard, and P.J. Heron (2020), The misuse of colour in science communication, Nature Communications, 11, 5444. doi.org/10.1038/s414... [bsky, 5 points, 1 comments]

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