2018/09/05 by Lehua Ledbetter · 2 citations
Arts and Humanities · Computer Science · #Digital Communication and Language #Discourse Analysis in Language Studies #Literacy, Media, and Education
paper · doi:10.1080/10572252.2018.1518950
openalex publication_date 2018/09/05 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/31
This study investigates YouTube’s beauty community, an online group of women who make videos about makeup products and techniques. The videos contain makeup application instructions and challenge ideas about what is “usable” procedural discourse. They sometimes defy conventions for high production quality. Moreover, storytelling and instruction are integral to the rhetorical work of these tutorials. For the diverse groups in this community, procedural discourse also serves as a means of establishing credibility not otherwise afforded to them, as well as opportunities for identity- and relationship building.