2012/02/10 by Ana Ortiz de Guinea, Ana Ortíz de Guinea, Jane Webster
Decision Sciences · Social Sciences · #Digital Marketing and Social Media #Knowledge Management and Sharing #Technology Adoption and User Behaviour
paper · doi:10.1080/09585192.2012.655758
openalex publication_date 2012/02/10 · openalex created_date 2025/10/10 · openalex updated_date 2025/11/06
Culture exerts a fundamental effect on employees and their use of technologies. We examine the influence of culture (and other factors) on computer self-efficacy (CSE). CSE, or employees' judgments about their capabilities to use a specific software system, is important given its relationship with work performance. By drawing a sample from two different countries, we show that culture affects CSE indirectly through employees' preferences for individualism and task interdependence. Furthermore, individualism, task interdependence and software personal innovativeness relate positively, whereas task ambiguity and software complexity associate negatively with CSE. Finally, we discuss several implications for human resource management.