Defining the essence of a university: lessons from higher education branding

2008/06/12 by Arild Wæraas, Marianne N. Solbakk · 356 citations
Business, Management and Accounting · Social Sciences · #Aesthetics #Brand identity #Business #Computer science #Consistency (knowledge bases) #Corporate Identity and Reputation #Epistemology #Higher Education Governance and Development #Higher education #Identity (music) #Law #Management and Marketing Education #Marketing #Phenomenon #Political science #Process (computing) #Public relations #Resistance (ecology) #Sociology

paper · doi:10.1007/s10734-008-9155-z

published in Higher Education 57(4), 449-462 (Springer Science+Business Media)

openalex publication_date 2008/06/12 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28

Citations

• Institutionalized Organizations: Formal Structure as Myth and Ceremony

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