Influencing Social Media Influencers Through Affiliation

2021/12/17 by Amy Pei, Dina Mayzlin · 2 citations
Business, Management and Accounting · Physics and Astronomy · Social Sciences · #Complex Network Analysis Techniques #Consumer Market Behavior and Pricing #Digital Marketing and Social Media

paper · doi:10.1287/mksc.2021.1322

openalex publication_date 2021/12/17 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/15

Abstract

This paper studies how firms can strategically manage product reviews by social media influencers.

Citations

• Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
• Opinion Leadership and Social Contagion in New Product Diffusion
• The Effect of Word of Mouth on Sales: Online Book Reviews
• Bayesian Persuasion

Cited by

• Reactive Marketing and the Co-Production of (In)Authenticity
• Influencers: The Power of Comments

Related

• A Quantitative Study of the Impact of Social Media Reviews on Brand Perception
• Social media influencer marketing: A systematic review, integrative framework and future research agenda
• Influencers: The Power of Comments
• Influencer Activism: Insights for Effective Partnership With Brands and Organizations
• Making and breaking relationships on social media: the impacts of brand and influencer betrayals