The impact of value co-creation on hotel brand equity and customer satisfaction

2019/05/13 by Óscar González-Mansilla, Oscar Luis González-Mansilla, Gloria Berenguer-Contrí +3
Business, Management and Accounting · Social Sciences · #Customer Service Quality and Loyalty #Service and Product Innovation #Digital Marketing and Social Media

paper · doi:10.1016/j.tourman.2019.04.024

Citations

• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
• Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
• Index Construction with Formative Indicators: An Alternative to Scale Development
• Assessing Construct Validity in Organizational Research
• A new criterion for assessing discriminant validity in variance-based structural equation modeling
• The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
• A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
• Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models
• Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
• Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence