Examining the Sponsor's Attitude Model on Purchase Intention in Iran's Premier Football League with the Mediating Role of Event Sponsor Fit

2025/01/25 by احمدی, علی, Afarinesh Khaki, Akbar, Zargar, Taybeh
#Attitude towards the Sponsor #Event Sponsor #Iran #Premier League #Purchase Intention

paper · doi:10.71648/jmobs.2024.1193355

Abstract

Management and organizational behavior in sports,13(15),18

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