Investigating the Effect of Guerrilla Marketing on the Purchase Intention of Customers of Isfahan Sports Clubs

2025/04/19 by momeni, Khodayar, mohammadi, forough, Alghanem, Saman
#Customers of sports clubs #Diyala province of Iraq #Guerilla marketing #Purchase intention

paper · doi:10.71648/jmobs.2025.1203593

Abstract

Management and organizational behavior in sports,13(16),96

Related

• Effective Factors on Partisan Marketing in Iranian Sports
• Examining the Sponsor's Attitude Model on Purchase Intention in Iran's Premier Football League with the Mediating Role of Event Sponsor Fit
• Examining the Sponsor's Attitude Model on Purchase Intention in Iran's Premier Football League with the Mediating Role of Event Sponsor Fit
• Qualitative Analysis of the Role of Political Marketing in Iranian Sports Federations
• the impact of marketing capabilities on the performance of companies in the manufacturing sector of Iran's sports industry