2020/07/03 by Alessia Correani, Alfredo De Massis, Federico Frattini +2 · 697 citations
Business, Management and Accounting · Economics, Econometrics and Finance · Engineering · #Architecture #Big Data and Business Intelligence #Business #Business model #Business transformation #Business value #Computer science #Digital transformation #Disconnection #Economic and Technological Innovation #Economics #Electronic business #Engineering #Engineering management #Information Technology Governance and Strategy #Knowledge management #Marketing #Process management #Transformation (genetics) #Value (mathematics) #World Wide Web
paper · open access · doi:10.1177/0008125620934864
published in California Management Review 62(4), 37-56 (SAGE Publishing)
openalex publication_date 2020/07/03 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/30
The rapid growth of digital technologies and the extraordinary amount of data that devices and applications collect each day are increasingly driving companies to radically transform the business architecture through which they create and appropriate value. However, companies may fail to extract value from digital transformation due to the disconnection between strategy formulation and strategy implementation. Through the analysis of three case studies of firms that digitally transformed their business—namely ABB, CNH Industrial, and Vodafone—this article presents a framework than can help companies implement their digital transformation strategy and thereby renovate their business model.