Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry

2021/02/04 by Yana Andonova, Nwamaka A. Anaza, Delancy H.S. Bennett +1
Business, Management and Accounting · #Digital Platforms and Economics #Consumer Market Behavior and Pricing #Business Strategy and Innovation

paper · doi:10.1016/j.bushor.2021.02.024

Citations

• More than meets the eye: The functional components underlying influencer marketing