More than meets the eye: The functional components underlying influencer marketing

2020/03/28 by Colin Campbell, Justine Rapp Farrell · 33 citations
Social Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #Gender, Feminism, and Media #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1016/j.bushor.2020.03.003

Cited by

• Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry
• All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity
• EPIC visuals: An integrated framework to operationalize archetypes for visual storytelling
• Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising
• David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers
• Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising
• Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions
• Influencer marketing unlocked: Understanding the value chains driving the creator economy
• Identifying Stable Influencers: Distinguishing Stable and Temporal Influencers Using Long-Term Twitter Data
• Pet influencers on social media: The joint effect of message appeal and narrator
• Social media influencers and adolescents’ health: A scoping review of the research field
• The Values of Fame: Exploring the Visual and Textual Representations of Basic Values in Influencers’ Instagram Content
• Promoting youth well-being: a qualitative study of Finnish YouTubers’ mental health content
• From hashtags to ballots: Conceptualizing political influencers and evaluating their impact on election outcomes
• How influencers can enhance consumer responses by value co-creation
• Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship
• A Dual-Role Trust Model for Social Media Influencers: The Paradox of Perceived Friendship
• AI in education influencers: Problematising, reproducing, or mediating the technological solutionism discourse in UK schools?
• Estrategias de los creadores de contenido científico en redes sociales: cambio climático y economía circular como ámbitos emergentes
• Micro-Influencers as Catalysts for Brand Building: Transforming B2B Marketing Strategies in the Digital Age
• Tweets, Triumphs, and Tensions: A Machine Learning Approach to Decoding Multi-Tier Thematic Framing of the 2022 Beijing Winter Olympics on Social Media
• Influencer profiling: a comprehensive categorisation of social media influencers and their association with digital engagement
• Political Leaders or Social Media Influencers? The Cases of Alexandria Ocasio-Cortez and Chiara Ferragni
• <i>Don't You Know That You're Toxic?</i> How Influencer‐Driven Misinformation Fuels Online Toxicity
• COVID-19 messages in sponsored social media posts: The positive impact of influencer-brand fit and prior parasocial interaction. [europepmc]
• Using Web-Based Content to Connect Young People With Real-life Mental Health Support: Qualitative Interview Study. [europepmc]
• Non-green influencers promoting sustainable consumption: Dynamic norms enhance the credibility of authentic pro-environmental posts. [europepmc]
• A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends. [europepmc]
• Mental health of social media influencers. [europepmc]
• Parasocial interactions and parasocial relationships on Instagram: An in-depth analysis of fashion and beauty influencers. [europepmc]
• Promoting youth well-being: a qualitative study of Finnish YouTubers' mental health content. [europepmc]
• Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness. [europepmc]
• The Power of Strategic Social Media Influencer Communication to Improve Black Women's Knowledge and Awareness of Environmental Endocrine-Disrupting Chemicals: Surveys of Instagram Users. [europepmc]