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Do Social Explanations Work? Studying and Modeling the Effects of Social Explanations in Recommender Systems

2013/04/11 by Amit Sharma, Sharma, Amit, Dan Cosley +1 · 3 citations
Computer Science · Decision Sciences · Physics and Astronomy · #Advanced Bandit Algorithms Research #Data Stream Mining Techniques #FOS: Computer and information sciences #FOS: Physical sciences #H.1.2 #H.3.3 #Information Retrieval (cs.IR) #Physics and Society (physics.soc-ph) #Recommender Systems and Techniques #Social and Information Networks (cs.SI) #cs.IR #cs.SI #physics.soc-ph

paper · pdf · doi:10.48550/arxiv.1304.3405

11 pages, WWW 2013

arxiv created 2013/04/11 · openalex publication_date 2013/04/11 · arxiv updated 2013/04/18 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28

Abstract

Recommender systems associated with social networks often use social explanations (e.g. "X, Y and 2 friends like this") to support the recommendations. We present a study of the effects of these social explanations in a music recommendation context. We start with an experiment with 237 users, in which we show explanations with varying levels of social information and analyze their effect on users' decisions. We distinguish between two key decisions: the likelihood of checking out the recommended artist, and the actual rating of the artist based on listening to several songs. We find that while the explanations do have some influence on the likelihood, there is little correlation between the likelihood and actual (listening) rating for the same artist. Based on these insights, we present a generative probabilistic model that explains the interplay between explanations and background information on music preferences, and how that leads to a final likelihood rating for an artist. Acknowledging the impact of explanations, we discuss a general recommendation framework that models external informational elements in the recommendation interface, in addition to inherent preferences of users.

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