2024/03/06 by Li Wang, Wang, Li, Min Xu +7
Computer Science · Social Sciences · #Artificial Intelligence (cs.AI) #Ethics and Social Impacts of AI #FOS: Computer and information sciences #Hate Speech and Cyberbullying Detection #Privacy, Security, and Data Protection #Social and Information Networks (cs.SI)
paper · pdf · doi:10.48550/arxiv.2403.03578
openalex publication_date 2024/03/06 · openalex created_date 2024/03/08 · openalex updated_date 2026/07/28
Social recommendation systems face the problem of social influence bias, which can lead to an overemphasis on recommending items that friends have interacted with. Addressing this problem is crucial, and existing methods often rely on techniques such as weight adjustment or leveraging unbiased data to eliminate this bias. However, we argue that not all biases are detrimental, i.e., some items recommended by friends may align with the user's interests. Blindly eliminating such biases could undermine these positive effects, potentially diminishing recommendation accuracy. In this paper, we propose a Causal Disentanglement-based framework for Regulating Social influence Bias in social recommendation, named CDRSB, to improve recommendation performance. From the perspective of causal inference, we find that the user social network could be regarded as a confounder between the user and item embeddings (treatment) and ratings (outcome). Due to the presence of this social network confounder, two paths exist from user and item embeddings to ratings: a non-causal social influence path and a causal interest path. Building upon this insight, we propose a disentangled encoder that focuses on disentangling user and item embeddings into interest and social influence embeddings. Mutual information-based objectives are designed to enhance the distinctiveness of these disentangled embeddings, eliminating redundant information. Additionally, a regulatory decoder that employs a weight calculation module to dynamically learn the weights of social influence embeddings for effectively regulating social influence bias has been designed. Experimental results on four large-scale real-world datasets Ciao, Epinions, Dianping, and Douban book demonstrate the effectiveness of CDRSB compared to state-of-the-art baselines.