Examining the usefulness and credibility of the information source and its effect on the consumer's purchase intention with emphasis on the role of eWOM advertising

2025/04/30 by Shamsi, Ghobad, Shahvari, Nastaran
#Electronic word-of-mouth advertising #consumer purchase intention #information acceptance #information usefulness

paper · doi:10.82107/jpsm.2025.1183405

Abstract

Public Services Marketing, 3(1)

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