Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

1994/03/01 by Barry J. Babin, William R. Darden, Mitch Griffin · 5,939 citations
Business, Management and Accounting · Engineering · Mathematics · Psychology · #Advertising #Business #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing #Consumer Retail Behavior Studies #Engineering #Marketing #Mathematics #Psychology #Statistics #Value (mathematics) #Work (physics)

paper · doi:10.1086/209376

published in Journal of Consumer Research 20(4), 644 (Oxford University Press)

openalex publication_date 1994/03/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/06

Abstract

Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an increasing need for scales to assess consumer perceptions of both hedonic and utilitarian values. This article describes the development of a scale measuring both values obtained from the pervasive consumption experience of shopping. The authors develop and validate the scale using a multistep process. The results demonstrate that distinct hedonic and utilitarian shopping value dimensions exist and are related to a number of important consumption variables. Implications for further applications of the scale are discussed.

Citations

• The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
• Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
• Measurement of Consumer Susceptibility to Interpersonal Influence
• Hedonic Consumption: Emerging Concepts, Methods and Propositions
• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
• A Paradigm for Developing Better Measures of Marketing Constructs

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