Content Analysis in Consumer Research

1977/06/01 by Harold H. Kassarjian · 4 citations
Social Sciences · Business, Management and Accounting · Agricultural and Biological Sciences · #Media, Gender, and Advertising #Consumer Behavior in Brand Consumption and Identification #Culinary Culture and Tourism

paper · doi:10.1086/208674

Abstract

Journal Article Content Analysis in Consumer Research Get access Harold H. Kassarjian Harold H. Kassarjian Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 1, June 1977, Pages 8–18, https://doi.org/10.1086/208674 Published: 01 June 1977 Article history Received: 01 January 1977 Revision received: 01 April 1977 Published: 01 June 1977

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