Exciting red and competent blue: the importance of color in marketing

2011/01/27 by Lauren I. Labrecque, George R. Milne · 9 citations
Psychology · Business, Management and Accounting · Neuroscience · #Color perception and design #Consumer Behavior in Brand Consumption and Identification #Olfactory and Sensory Function Studies

paper · doi:10.1007/s11747-010-0245-y

Citations

• Waiting for the Web: How Screen Color Affects Time Perception

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