How legacy firms can embrace the digital ecosystem via digital customer orientation

2019/11/20 by Praveen K. Kopalle, V. Kumar, Mohan Subramaniam
Business, Management and Accounting · Social Sciences · #Digital Marketing and Social Media #Innovation and Socioeconomic Development #Service and Product Innovation

paper · doi:10.1007/s11747-019-00694-2

openalex publication_date 2019/11/20 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Citations

• Ecosystem Advantage: How to Successfully Harness the Power of Partners
• Exploration and Exploitation in Organizational Learning
• Market Orientation: The Construct, Research Propositions, and Managerial Implications