Relationship Marketing of Services--Growing Interest, Emerging Perspectives

1995/09/01 by Leonard L. Berry, L. L. Berry · 3,139 citations
Business, Management and Accounting · Decision Sciences · Social Sciences · #Business #Business marketing #Customer Service Quality and Loyalty #Digital Marketing and Social Media #Marketing #Marketing management #Marketing mix #Marketing research #Marketing strategy #Maturity (psychological) #Political science #Quality (philosophy) #Relationship marketing #Return on marketing investment #Service (business) #Services marketing #Technology Adoption and User Behaviour #Viewpoints

paper · doi:10.1177/009207039502300402

published in Journal of the Academy of Marketing Science 23(4), 236-245 (Springer Science+Business Media)

openalex publication_date 1995/09/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

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