Chao-Chien Chen
- Effect of experiential marketing on brand loyalty to plant-based food products among individuals with or without a convenience store membership
2026/07/30 by Ching Yin Ip, Chaoyun Liang, Chao-Chien Chen +1
Agricultural and Biological Sciences · Business, Management and Accounting · #Consumer Retail Behavior Studies #Organic Food and Agriculture #Wine Industry and Tourism