Micael Dahlén

1. Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects
   2017/07/05 by Nina Åkestam, Sara Rosengren, Micael Dahlen +1 · 2 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Gender, Feminism, and Media #Media, Gender, and Advertising
2. If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising
   2016/07/02 by Micael Dahlen, Micael Dahlén, Sara Rosengren · 3 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Service and Product Innovation