Lynn Sudbury‐Riley

1. When the road is rocky: Investigating the role of vulnerability in consumer journeys
   2024/03/28 by Lynn Sudbury‐Riley, Philippa Hunter‐Jones, Ahmed Al‐Abdin +1 · 1 voice · 1 citation
   Business, Management and Accounting · Social Sciences · #Consumer Retail Behavior Studies #Consumer Behavior in Brand Consumption and Identification #Psychology of Social Influence