Huajun Li

1. Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model
   2023/10/20 by Qi Zhou, Bin Li, Huajun Li +1 · 2 citations
   Arts and Humanities · Social Sciences · #Digital Marketing and Social Media #Impact of Technology on Adolescents #Media Influence and Health