Gaia Rubera

1. Generative AI in innovation and marketing processes: A roadmap of research opportunities
   2024/08/26 by Paola Cillo, Gaia Rubera · 1 voice · 2 citations
   Business, Management and Accounting · Computer Science · Social Sciences · #AI in Service Interactions #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media
2. Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information
   2010/12/08 by Andreas B. Eisingerich, Gaia Rubera, Matthias Seifert +1 · 1 citation
   Business, Management and Accounting · Psychology · #Corporate Social Responsibility Reporting #Consumer Behavior in Brand Consumption and Identification #Corporate Identity and Reputation #Corporate social responsibility #Business #Marketing #Negative information #Service (business) #Resistance (ecology) #Goodwill #Public relations #Accounting #Psychology