Nitin Mehta

1. Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions
   2008/05/01 by Nitin Mehta, Xinlei Chen, Xinlei (Jack) Chen +1 · 1 citation
   Business, Management and Accounting · Decision Sciences · Social Sciences · #Consumer Market Behavior and Pricing #Innovation Diffusion and Forecasting #Media Influence and Politics