Edwin Ng
- Bayesian Time Varying Coefficient Model with Applications to Marketing Mix Modeling
2021/06/07 by Edwin Ng, Ng, Edwin, Zhishi Wang +3 · 1 citation
Business, Management and Accounting · Computer Science · #Applications (stat.AP) #Bayesian Methods and Mixture Models #Consumer Market Behavior and Pricing #Customer churn and segmentation #FOS: Computer and information sciences #Methodology (stat.ME)