Janarthanan Balakrishnan

1. Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
   2023/03/11 by Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes +78 · 81 citations
   Business, Management and Accounting · Computer Science · Medicine · #AI in Service Interactions #Artificial Intelligence in Healthcare and Education #FinTech, Crowdfunding, Digital Finance
2. Role of cognitive absorption in building user trust and experience
   2021/02/24 by Janarthanan Balakrishnan, Yogesh K. Dwivedi · 3 citations
   Computer Science · Decision Sciences · #AI in Service Interactions #Organizational and Employee Performance #Technology Adoption and User Behaviour
3. Metaverse marketing: How the metaverse will shape the future of consumer research and practice
   2022/12/16 by Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang +30 · 1 citation
   Business, Management and Accounting · Computer Science · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Virtual Reality Applications and Impacts