Sourjo Mukherjee

1. Brand activism: Does courting controversy help or hurt a brand?
   2020/03/13 by Sourjo Mukherjee, Niek Althuizen · 2 citations
   Business, Management and Accounting · Neuroscience · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Psychology of Moral and Emotional Judgment #Social and Intergroup Psychology