Juha Munnukka

1. ‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
   2020/01/09 by Hanna Reinikainen, Juha Munnukka, Devdeep Maity +2 · 17 citations
   Arts and Humanities · Social Sciences · #Digital Marketing and Social Media #Media Influence and Health #Media, Gender, and Advertising