Christian Grönroos

1. A Service Quality Model and its Marketing Implications
   1984/04/01 by Christian Grönroos · 14 citations
   Business, Management and Accounting · #Corporate Identity and Reputation #Customer Service Quality and Loyalty
2. From Marketing Mix to Relationship Marketing
   1994/03/01 by Christian Grönroos · 1 citation
   Business, Management and Accounting · #Business Strategy and Innovation #Customer Service Quality and Loyalty #Organizational Management and Leadership #Marketing management #Marketing #Relationship marketing #Marketing mix #Return on marketing investment #Marketing research #Marketing strategy #Digital marketing #Marketing science #Business #Marketing effectiveness #Quantitative marketing research #Business marketing #Public Sector Marketing
3. Relationship Marketing
   1999/11/01 by Christian Grönroos · 1 citation
   Business, Management and Accounting · #Business #Consumer Behavior in Brand Consumption and Identification #Cornerstone #Customer Service Quality and Loyalty #Digital marketing #Geography #Marketing #Marketing and Advertising Strategies #Marketing effectiveness #Marketing management #Marketing mix #Marketing research #Marketing science #Marketing strategy #Public Sector Marketing #Relationship marketing #Return on marketing investment #Viewpoints