Dan J. Kim
- A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents
2007/07/13 by Dan J. Kim, Donald L. Ferrin, H. Raghav Rao · 10 citations
Business, Management and Accounting · Decision Sciences · Social Sciences · #Customer Service Quality and Loyalty #Digital Marketing and Social Media #Technology Adoption and User Behaviour