Pierre Benckendorff

1. All hype or the real deal? Investigating user engagement with virtual influencers in tourism
   2023/05/09 by Li Xie-Carson, Thomas Magor, Pierre Benckendorff +1 · 4 citations
   Social Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Gender, Feminism, and Media