Luis V. Casaló

1. Understanding influencer marketing: The role of congruence between influencers, products and consumers
   2021/08/01 by Daniel Belanche, Luis V. Casaló, Marta Flavián +1 · 1 citation
2. Effects of voice assistant recommendations on consumer behavior
   2022/11/30 by Carlos Flavián, Khaoula Akdim, Luis V. Casaló · 1 citation
   Computer Science · Decision Sciences · Social Sciences · #AI in Service Interactions #Digital Marketing and Social Media #Technology Adoption and User Behaviour