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K. K. Wei

  1. Role of trialability in B2B e-business adoption: theoretical insights from two case studies
    2010/06/17 by Probir Banerjee, K. K. Wei, Kwok‐Kee Wei +1 · 1 citation
    Decision Sciences · Social Sciences · Business, Management and Accounting · #Technology Adoption and User Behaviour #Digital Marketing and Social Media #Customer Service Quality and Loyalty