K. K. Wei
- Role of trialability in B2B e-business adoption: theoretical insights from two case studies
2010/06/17 by Probir Banerjee, K. K. Wei, Kwok‐Kee Wei +1 · 1 citation
Decision Sciences · Social Sciences · Business, Management and Accounting · #Technology Adoption and User Behaviour #Digital Marketing and Social Media #Customer Service Quality and Loyalty