Paurav Shukla
- Conspicuous consumption among middle age consumers: psychological and brand antecedents
2008/02/29 by Paurav Shukla · 3 citations
Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty
- Status consumption in cross‐national context
2010/02/06 by Paurav Shukla · 1 citation
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Wine Industry and Tourism #Social and Cultural Dynamics