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Paurav Shukla

  1. Conspicuous consumption among middle age consumers: psychological and brand antecedents
    2008/02/29 by Paurav Shukla · 3 citations
    Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty
  2. Status consumption in cross‐national context
    2010/02/06 by Paurav Shukla · 1 citation
    Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Wine Industry and Tourism #Social and Cultural Dynamics