Priscilla A. LaBarbera
- A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process
1983/11/01 by Priscilla A. LaBarbera, David Mazursky · 4 citations
Psychology · Business, Management and Accounting · #Cultural Differences and Values #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty