Christian M. Derbaix

1. The Impact of Affective Reactions on Attitudes toward the Advertisement and the Brand: A Step toward Ecological Validity
   1995/11/01 by Christian M. Derbaix, Christian Derbaix · 1 citation
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Media, Gender, and Advertising