Priya Raghubir

1. Customer Experience Management in Retailing: Understanding the Buying Process
   2009/01/10 by Nancy M. Puccinelli, Ronald C. Goodstein, Dhruv Grewal +4 · 13 citations
   Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty