Jennifer L. Aaker
- Dimensions of Brand Personality
1997/08/01 by Jennifer L. Aaker, Jennifer Aaker · 30 citations
Business, Management and Accounting · Psychology · #Consumer Behavior in Brand Consumption and Identification #Personality Traits and Psychology #Cultural Differences and Values
- The Malleable Self: The Role of Self-Expression in Persuasion
1999/02/01 by Jennifer Aaker, Jennifer L. Aaker · 6 citations
Business, Management and Accounting · Social Sciences · Psychology · #Consumer Behavior in Brand Consumption and Identification #Social and Intergroup Psychology #Behavioral Health and Interventions
- If money does not make you happy, consider time
2011/03/15 by Jennifer Aaker, Jennifer L. Aaker, Melanie Rudd +1 · 1 citation
Psychology · #Optimism, Hope, and Well-being #Psychological Well-being and Life Satisfaction #Psychological and Temporal Perspectives Research