Americus Reed

1. Identity-based consumer behavior
   2012/09/18 by Americus Reed, Mark R. Forehand, Mark Forehand +2 · 8 citations
   Business, Management and Accounting · Psychology · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Cultural Differences and Values #Social and Intergroup Psychology
2. Activating the Self-Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments
   2004/09/01 by Americus Reed · 6 citations
   Social Sciences · Business, Management and Accounting · Psychology · #Social and Intergroup Psychology #Consumer Behavior in Brand Consumption and Identification #Cultural Differences and Values
3. Identity Congruency Effects on Donations
   2008/05/13 by Jen Shang, Americus Reed, Rachel Croson · 6 citations
   Social Sciences · Psychology · #Experimental Behavioral Economics Studies #Social and Intergroup Psychology #Cultural Differences and Values