Aradhna Krishna
- Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms
2008/08/27 by Aradhna Krishna, Rohini Ahluwalia · 2 citations
Business, Management and Accounting · Arts and Humanities · #International Business and FDI #Linguistics, Language Diversity, and Identity #Corporate Finance and Governance
- Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion
2020/03/19 by Luca Cian, Chiara Longoni, Aradhna Krishna · 4 citations
Arts and Humanities · Psychology · Social Sciences · #Media Influence and Health #Behavioral Health and Interventions #Social and Intergroup Psychology
- Computer Interfaces and the “Direct-Touch” Effect: Can iPads Increase the Choice of Hedonic Food?
2016/03/10 by Hao Shen, Meng Zhang, Aradhna Krishna · 2 citations
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Psychology of Social Influence
- Product Scent and Memory
2009/12/04 by Aradhna Krishna, May O. Lwin, Maureen Morrin · 2 citations
Business, Management and Accounting · Neuroscience · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Olfactory and Sensory Function Studies #Digital Marketing and Social Media
- An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
2011/10/02 by Aradhna Krishna · 1 citation
- Smellizing Cookies and Salivating: A Focus on Olfactory Imagery
2013/12/16 by Aradhna Krishna, Maureen Morrin, Eda Sayın +1 · 1 citation
Neuroscience · Psychology · Agricultural and Biological Sciences · #Olfactory and Sensory Function Studies #Multisensory perception and integration #Sensory Analysis and Statistical Methods
- A Review of Consumer Embarrassment as a Public and Private Emotion
2019/02/02 by Aradhna Krishna, Kelly B. Herd, Nilüfer Z. Aydınoğlu · 1 citation