Eric T. Bradlow
- Automated Marketing Research Using Online Customer Reviews
2011/09/07 by Thomas Y. Lee, Eric T. Bradlow · 14 citations
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Consumer Market Behavior and Pricing
- Predicting Customer Value Using Clumpiness: From RFM to RFMC
2015/03/01 by Yao Zhang, Eric T. Bradlow, Dylan S. Small · 1 citation