Grant Packard

1. How Language Shapes Word of Mouth's Impact
   2016/08/22 by Grant Packard, Jonah Berger · 7 citations
   Social Sciences · Business, Management and Accounting · Computer Science · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Digital Communication and Language
2. How Concrete Language Shapes Customer Satisfaction
   2020/07/12 by Grant Packard, Jonah Berger · 4 citations
   Business, Management and Accounting · Social Sciences · #Customer Service Quality and Loyalty #Consumer Behavior in Brand Consumption and Identification #Psychology of Social Influence