Rajagopal Raghunathan
- Delight by Design: The Role of Hedonic versus Utilitarian Benefits
2008/05/01 by Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan · 6 citations
Business, Management and Accounting · Psychology · #Consumer Behavior in Brand Consumption and Identification #Color perception and design #Consumer Retail Behavior Studies