Jacob Goldenberg

1. The Role of Hubs in the Adoption Process
   2009/02/10 by Jacob Goldenberg, Sangman Han, Donald R. Lehmann +1 · 30 citations
   Decision Sciences · Business, Management and Accounting · Engineering · #Innovation Diffusion and Forecasting #Digital Platforms and Economics #ICT Impact and Policies
2. The different roles of product originality and usefulness in generating word-of-mouth
   2011/04/14 by Sarit Moldovan, Jacob Goldenberg, Amitava Chattopadhyay · 2 citations
   Business, Management and Accounting · Decision Sciences · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Technology Adoption and User Behaviour