Suman Basuroy

1. Does Advertising Spending Influence Media Coverage of the Advertiser?
   2009/10/08 by Diego Rinallo, Suman Basuroy · 3 citations
   Business, Management and Accounting · Social Sciences · #Consumer Market Behavior and Pricing #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification
2. Fast and frequent: Investigating box office revenues of motion picture sequels
   2007/09/04 by Suman Basuroy, Subimal Chatterjee · 1 voice · 1 citation
   Arts and Humanities · Economics, Econometrics and Finance · #Art History and Market Analysis #Cinema and Media Studies #Financial Markets and Investment Strategies
3. How effortful decisions get enacted: the motivating role of decision processes, desires, and anticipated emotions
   2003/07/21 by Richard P. Bagozzi, Utpal M. Dholakia, Suman Basuroy · 1 citation
   Psychology · Social Sciences · #Behavioral Health and Interventions #Experimental Behavioral Economics Studies #Social and Intergroup Psychology