Morris B. Holbrook

1. Hedonic Consumption: Emerging Concepts, Methods and Propositions
   1982/07/01 by Elizabeth C. Hirschman, Morris B. Holbrook · 65 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Psychology of Social Influence
2. The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
   1982/09/01 by Morris B. Holbrook, Elizabeth C. Hirschman · 44 citations
   Arts and Humanities · Psychology · #Media Influence and Health #Psychological and Educational Research Studies #Personality Traits and Psychology
3. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
   2001/04/01 by Arjun Chaudhuri, Morris B. Holbrook · 47 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Digital Marketing and Social Media