Raphaëlle Lambert-Pandraud
- Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
2005/03/16 by Raphaëlle Lambert-Pandraud, Gilles Laurent, Eric Lapersonne · 12 citations
Business, Management and Accounting · Psychology · #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Aging and Gerontology Research
- Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
2010/08/16 by Raphaëlle Lambert-Pandraud, Gilles Laurent · 7 citations
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Consumer Market Behavior and Pricing